Lana Del Rey surprisingly found herself at the center of the coquette movement when TikTokers used her song “Let The Light In” as a sound effect in videos where social media users put bows on random things, from ice cubes to rabbits. One hysterical TikToker @kennarwoodhilarious even put bows on and in her giant tub of Aquaphor, which earned her more than 12.6 million views.
Young and stylish celebrities like Sydney Sweeney, Zendaya, and Lily-Rose Depp have also been catching onto the trend and flooring us with their coquette looks on the red carpet.
Now, this aesthetic isn’t completely new. Feminine style has always been around. But with the rise of Gen Z aesthetics like quiet luxury, cottagecore, and soft girl aesthetic, it’s recently resurged in popularity.
LA stylist Marisa Ledford told People magazine that the style was a hyper-feminine one that paid homage to the “Victorian Regency era” and first rose to popularity in the 2010s on Tumblr, as well as the Japanese Lolita subculture, which became popular in the 1990s and also took inspiration from Vitoria clothing.
