The coquette aesthetic has arrived, and it’s here to stay. Instagram and the rest of social media have been obsessed with this adorable trend, but what is it exactly?
Ultimately, the coquette aesthetic is all about embracing a girly and innocent brand of femininity. It romanticizes dainty dresses, cute pink bows, and braids. This fashion and beauty trend is inspired by the word coquette itself, which means “a woman who flirts.”
The overall vibe is playful, romantic, and delicate. It can be incorporated into fashion style or decor. It often incorporates pastel and pink colors. Ultimately, it’s a lifestyle that celebrates all things feminine.
Look-wise, consider it a mix of balletcore and other dreamily romantic styles. Think Mary Janes or ballet flats, frills, ruffles, lace, silk slip dresses, and mini skirts. Designers such as Sandy Liang are embodying this style in creative ways.
A fast Google search will let you know how major this aesthetic movement has become, with Gen Z exploring coquette vibes the most. On TikTok, #coquetteaesthetic has more than five billion views. Similarly, Pinterest searches for “bow outfit” have increased by a whopping 190% as of January 2024. It’s set to be one of the year’s biggest trends, not just with Gen Z but with millennials. Bows are having a moment, and we’re here for it!
